Several key elements go into deciding what brands to offer and how much stock to invest in every year. We believe that any brand we decide to represent needs to be above average in several areas. Sadly not all plans generate the return on investment required to sustain a partnership with a supplier or product.
This is a harsh reality of the shrinking high end audio market. There are more brands available now than ever before and the buying public sees the market in a different light. When we started Mystic Audio, we were fortunate to have several well established dealers share their wisdom from their startup days. One of the warnings was not to start 'collecting brands' to make the store look like it was a big player in the market. Good advice and though we were on track to keep the amount of products reasonable, we found that it is not easy to be efficient keeping so many products on the go.
We constantly review this process and we will always adapt as the market changes.
We are fortunate to have a sustainable business model that will keep Mystic Audio around for many years to come and as always we appreciate and value our customers that have supported us over the past 6 years. Thank you!